“We called the Park East area home before, during and after there was a Park East Freeway. Since 1950 we have been passionate about the area and its potential. We have enjoyed providing service to probably the most diverse group of customers anywhere. We believe the Park East area is uniquely situated to be the place for all Milwaukeeans to live, work and play together. We are ecstatic that so many in the public and private sector see what we see and are working to make it happen.”
Construction of the new world headquarters for Manpower Inc. was completed in fall 2007. The development employs 1,200 people and includes a parking structure, public plaza, and extension of the Milwaukee RiverWalk.
The 22-acre former Pabst Brewery, just west of the Park East corridor, is undergoing a complete redevelopment by Zilber Ltd. into a new neighborhood called The Brewery. In 2007, the City of Milwaukee created a $29 million Tax Incremental District to replace infrastructure, conduct environmental clean-up and make other improvements to the complex.